We see a great value in having a custom branded church app, but we encourage people to take a look at the facts, and let them guide their decision.
In March Forbes.com wrote about this massive trend to apps taking place. People are using apps consistently every day because of the easy of use and convenience they offer. Many experts say that the Smartphone usage will more then double in the next two years because of this. Considering that it took 13 years to get to 1 billion Smartphone users, that’s a huge bell curve app user growth we are sitting at the bottom of. When you look at all the statistics on mobile phone usage the answer to these questions become a lot clearer.
Today an overwhelming percentage of our culture are more then just app users, they are “app addicts”. There are 72% of mobile app users using at least 10 apps a day, with many using more the 20. It is not just a convenience for them; it’s a way of everyday life. They are constantly turning to apps to point them in the right direction, looking to their phone to fill every free minute.
There is a very clear trend today of people using apps on the go rather than websites.
As we have dialogued with thousands of pastors and leaders about getting a church app we find they are all facing the same challenge.
People today are so busy, how do they better connect with them! Everyone desires to create a deeper sense of community in their congregation and better connect people to what’s going on in the church, but it’s getting harder. People are so busy in our fast paced culture that there are constant distractions, and it’s not easy to get their attention. This is where an app can make a big impact on your ministry fulfillment.
Your church can better reach this mobile society by using their choice of communication.