We are not called to be of the world, but definitely in the world. Knowing this, we believe the Tonight Show can teach us all a lot about how we can use social media to reach more people. They are the best at maximizing social media. It seems like every time you turn around, you see another bit from the show being either shared or commented on throughout various social media feeds. If you stop and think about it, it really is pretty brilliant in how the show is using social media to reach more people.
What they are doing is something that quite frankly we all could be doing. Churches could propel our Sunday morning messages organically in the week ahead via social media and mobile apps, much in the same was as The Tonight Show.
What are they doing? Atomizing.
They’re atomizing or reducing what they have already created into smaller bite sized pieces that are perfect for social media use. They take a 3-minute skit with their show guests and post just that segment to Facebook. Then, they’re off to the races.