When you think of a “brand”, what’s the first thing that comes to mind? For most people, it’s a specific product or service like Starbucks coffee or Uber rideshares. Others will say a brand is a logo such as Nike’s swoosh or Apple’s apple.
But building a brand is much more than just creating a product, service, or logo. At its core, a brand evokes a person’s emotional, gut-level reaction towards any product, service, or organization.
Every church has their own brand. When people hear the name of your ministry, see your logo, visit your website, or engage with your church online or in person, how do they feel? The impression you have left on them is your brand.
- Why your church’s brand is important
- How to discover your current branding
- What steps you can take to build a strong brand